DO PANDORA | Campaign

I’m taking a moment… a little moment to realize how blessed I am. Taking a moment to finally announce I have been working yet again, on another special Pandora campaign – “DO” Pandora! Encouraging YOU to DO more of what you LOVE!

Let’s go on a little journey so I can show you why I LOVE what I DO…

I’m going to DO style, DO fashion, DO family, DO try new things, DO make memories, DO tell stories, DO travel, DO Cape Town & I am taking you all along for the ride. #DOPANDORA

The first ensemble of my little journey is DO STYLE. Why is style so important of who I am and what I stand for? Style has become a quintessential part of my brand & who I am. I feel empowered with what I choose to wear, and it sets my mood for the day. Just like a red lip would bring out your confidence or a messy bun would make you feel laid back and at ease.

As an individual I love empowering others to DO what they LOVE. I have always tried to inspire others through my blog, and have tried to provide them with the knowledge and resources to build a successful career regardless of which career field they decide to go into. I love that Pandora allows me to do just that and their values gel so well with me as a brand. They allow me to embrace my passions and inspire those around me to do the same. Pandora isn’t just pretty jewellery, but more about how it makes you feel. And I want you all to feel what I am feeling. I hope that with this little journey you are able to accomplish just that.

What is this “DO” stuff about?
DO is more than just two letters in Pandora’s name,
It is a belief they share with us to DO things differently, to be different and live different
And together we are able to DO even MORE!

DO is about empowering woman to take action
and be true to who they are and what they want to do.

DO is a celebration of every moment in a woman’s life, whether big or small.
From her graduation day, to her wedding day, to turning 30 and finally landing that dream job.

DO encourages woman to embrace their passions and their dreams,
whatever their age,
to tell the world how they think and feel,
and most importantly, to stand up for what they believe in.

DO is about making a statement
and showing off your unique sense of style through their jewellery

DO is also the chance for Pandora, to tell the world what they DO and what they believe in:
From crafting hand-finished, high-quality products to being socially responsible.

I have been blessed to have such an amazing team come on board to help me bring you the best campaign I have worked on yet. When it comes to style I’ve decided to work with one of my favourite brands as you might guess – Tally Weijl, aswell as bring you a glimpse into the trendy life of Nicci Boutiques. I carefully pieced together some of my favourite looks from their range, but at the same time jump out of my comfort zone when it comes to styling. #DOrisks

After the hard job of narrowing down my favourite jewellery pieces from Pandora’s lastest Spring collection – I found myself falling in love with these few staple pieces that my heart absolutely adores. Its so funny how I get emotionally attached to jewellery, especially when it has a great sentiment behind it – like knowing that this is one of my biggest campaigns yet for 2017, I needed to make it memorable, and with Pandora, how can you not?! #DoshareMemories

The combination of my styled outfit along with hand-crafted jewellery pieces, made a statement regardless of how I wear them. For my first look I decided to go for something more casual and comfortable. This suede dress from Nicci Boutiques helped me to do just that paired with a Tally Weijl white printed T-shirt. I love how sleek the dress makes me look,how casual the t-shirt makes me look & how classy the Pandora pieces put it all together. #Dodifferent

For my second look I created something more dramatic. The amazing team from Bobbi Brown created a look subtle enough for my first outfit, and we darkened the eyes and brightened the lip for the second one. You cannot go wrong with these leather pants from Nicci Boutiques, paired with this cute detailed top from Tally Weijl.

This is how I DO STYLE… Show me how you do yours? Don’t forget to use the hashtag #DOPANDORA, and share it with me. I will be following the hashtag over the next few days – liking some posts and even sharing some of my favz on my page. Be creative and #DOmore #DOpost #DOcelebrate #DOstandOut #DOwhatYouWant #DOtellStories

I cannot wait to show you my trip in creating this exciting campaign for you guys, proudly sponsored by my travel partners, AYKA International. Watch this space!

Don’t forget to follow me on my social media if you aren’t already. Let’s connect!

Facebook – Mi’chal Naidoo – The Blog

Twitter – @michal_naidoo

Instagram – @michal_naidoo

YouTube – Michal Naidoo

Snapchat – MichalNaidoo

Email –



Images by Eben Photography (@ebenphotography)

Hair & makeup by Bobbi Brown

Suede Green Dress/Leather pants : Nicci Boutiques

Black Top/White Print T-shirt : Tally Weijl

White Gold Tip Brogues : Foschini

Black Heels : Aldo

Jewelry : Pandora

Nails : Dan at The Vanilla Pod

Flights and accommodation proudly sponsored by AYKA International.





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