Redefinded by Refinery | Campaign

© Jerri Mokgofe Photography-11e

I’ve am so excited to finally share with you my Refinery campaign. I’ve been working with a team for the past two weeks to bring you Refinery’s innovative denim – and guys, it’s really out of this world!

If you follow me on snapchat, you will know I love working in my pajama pants. Because I work from home I take my jeans off as soon as I get back from a day of meetings, because it gets too uncomfortable sometimes. Refinery has created new technology denim you can live in! Saying it loud and saying it proud is the message Refinery is shouting about. Whatever your style, whatever your day, it’s all about the freshest picks this Spring as stretch denim you can live in compliments super soft exceptional-quality tees.

Denim has been in style for centuries now, and the ability to re-create it has become endless. There were so many styles and shapes to choose from. Let me tell you, I’m very fussy when it comes to denim. I’m all about style and flair but FIT is a biggy for me. (The importance of DENIM – post coming soon!) I can promise you you’re going to find something that you love and something you’re NOT GOING TO WANT TO TAKE OFF!

From your jeggings to your ankle grazers, there are many shapes, sizes and colors to choose from.

© Jerri Mokgofe Photography-12e

© Jerri Mokgofe Photography-7e

© Jerri Mokgofe Photography-8e

About my look

Working with blogger and fellow Fashionista, MJ, on this campaign was an absolute pleasure. He got the opportunity to redefine men’s fashion. It’s not about following trends, it’s about recreating and redefining them, and thats exactly what we tried to achieve here.

© Jerri Mokgofe Photography-25e

© Jerri Mokgofe Photography-26e

© Jerri Mokgofe Photography-22e

© Jerri Mokgofe Photography-29e

Throughout all three of my looks I am wearing Refinery’s new active stretch denim, all in just a different colour, and I paired it with one of their fashionable tees. I love how their style of what a common “tee” should be has also changed. It’s vibrant, young and high quality material end to end. Its all in the details.

In my looks, I tried as much as I could to be versatile in my styling. Showing you that Refinery caters for the latter. No matter your taste in style, you can redefine it to match your likes and personality!

© Jerri Mokgofe Photography-34e

© Jerri Mokgofe Photography-37e

© Jerri Mokgofe Photography-38e

© Jerri Mokgofe Photography-36e

© Jerri Mokgofe Photography-39e

© Jerri Mokgofe Photography-42e

View all items of my looks online at and purchase them in store!

If you’ve shopped at Refinery sometime and like to show off your style, I’d love to see them and repost a couple of my favs!

Tag both Refinery on Facebook – Refinery South Africa or on instagram – @refinery_sa

and me! Using the hashtags #Refinery #Rfnry #Redefining

Facebook – Mi’chal Naidoo – The Blog

Twitter – @michal_naidoo

Instagram – @michal_naidoo

Snapchat – MichalNaidoo

Email –



Photography by : Jerri Mokgofe Photography (@accordingtojerri)

All items of clothing and accessories can be found at Refinery stores nationwide.


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